Copywriting Secret Used By Multi-million Dollar Mailing Houses Makes Your Copy Impossible To Ignore
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The article "Copywriting Secret Used By Multi-Million Dollar Mailing Houses Makes Your Copy Impossible To Ignore" talks about copywriting, it was written by Ben Settle.
If you sell an information product...And want to learn a simple (but extremely effective) way to make your ad selling it pull in more response almost right away...Then this atricle will show you how.
Check this out: If you look at the typical ad selling information, you will almost always see a lot of bullet points. Usually, these bullet points simply talk about a specific claim or benefit.
But...There is a way you may not be aawre of...You can use to make the bullets in your ads even stronger. And that is by maikng them “can’t be done” statements. By that I mean...You want to make the benefit or cliam something that seems almost impossible. The hottest and biggest mailing condos (the ones worth over a hundred million dollar per year) often use this technique in their magalogues and ads all the time.
Here are "real life" examples from an ad running right now:
An ancient Filipino combat secret that lets you fight an entire gang of thugs…as simply and easily as if you were fighting just one of them!How to “speed hit” your attacker with a flurry of punches every half a second…even if you’re clumsy, slow and have never thrown a punch in your life!How having an “invisible friend” (like you had when you were a kid) can help you win almost any weapons fight you ever get into! How to use a fountain pen to ward off a mass attack of ferocious gang-bangers! How to use an ordinary VHS tape to “rev up” your fighting speed and coordination!How to beat an enemy senseless using his own hands and feet!
See what I mean?
The above bullets give a claim...But they are written in such a way that they are almost unbelievable.
They almost seem like they "can't be done."
And you want to know something?
When this is done right, you not only make your bullets and claims more dramatic and interesting, but you also make them virtually impossible to ignore.Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.Com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.
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Copywriting Secret Used By Multi-Million Dollar Mailing Houses Makes Your Copy Impossible To Ignore
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